The Nutrient Boom: Marketing for Supplements Brands In an era where health and wellness are becoming increasingly important, the supplements market has experienced significant growth. As consumers seek to optimize their well-being, demand for products that offer targeted nutrition and health benefits has soared. As a result, marketing for supplements brands is a crucial aspect … Read more
Marketing for SPA Resorts: Communications in the age of wellness In today’s fast-paced world, the demand for relaxation and self-care has never been higher. The spa and wellness resort market has flourished, thanks to an ever-increasing focus on well-being and stress reduction. As competition heats up, marketing for SPAs has become a crucial aspect of … Read more
Marketing for Fitness Products and home gym In the fast-paced world of health and wellness, marketing for fitness products is a crucial aspect of connecting with consumers and standing out from the competition. The fitness industry is continuously evolving, and companies must adapt their marketing strategies to cater to the ever-changing demands of customers. Whether … Read more
The global travel market is a dynamic labyrinth of ever-changing trends and unique traveller personas that continually shape and shift the landscape
Experience Products Marketing: branding lasting memories In an era where experiential purchases surpass the allure of tangible goods, the “experience product marketing” strategy takes the spotlight. The enchantment of memorable experiences is shaping a booming market and paving the way for a vibrant sensory economy. Â Evolution and Growth of the Experiences Market The marketing … Read more
Marketing for Hotels: shaping a hospitality lifestyle brand The hotel industry has come a long way from its humble beginnings, when travelers sought solace in simple inns and hostels. A significant turning point came with the birth of The City Hotel in New York in 1794, signaling the advent of what we now recognize as … Read more
Real Estate Marketing 101: Branding a living experience The real estate market, a vital component of the global economy, is a realm full of opportunities, challenges, and constant flux. Unique due to its inherent complexity, every piece of real estate – from residential homes to commercial properties – carries an individual identity, influenced by factors … Read more
Timeless Marketing for Watch Brands In today’s fast-paced world, watches are no longer just timekeeping devices but also a statement of style, class, and luxury. Marketing plays a crucial role in the success of watch brands, as it helps them stand out in a highly competitive market. In this article, we will explore some timeless … Read more
The Art of Sparkle: Marketing of Jewellery Brands From ancient civilizations to modern-day fashion statements, jewellery has long held a place of significance in human culture. As an expression of identity, status, and sentiment, the allure of these precious adornments transcends time and geography. In this article, we explore the diverse categories of jewellery and … Read more
Handmade Products Marketing: Innovation meets artisanal tradition In recent years, there has been a growing trend towards buying handmade products. Consumers are looking for unique, one-of-a-kind items that are made with care and attention to detail. As a result, handmade products marketing has become more important than ever for small businesses and artisans that craft … Read more
Wine Marketing Strategy: Unearthing the Secrets of Successful Branding In the multifaceted world of wine, standing out from the crowd is essential for success. Wine marketing plays a crucial role in attracting and retaining customers, differentiating your brand, and fostering loyalty. With a well-crafted marketing strategy, wine producers can tap into the ever-evolving tastes and … Read more
Marketing for Organic Products: Promoting Bio Food In recent years, there has been a surge in interest in the organic product industry as more and more people prioritize health, wellness, and sustainable living. As lifestyle brands builders, we will explore the fascinating world of marketing for organic products and delve into the various sub-domains associated … Read more
Ikono is a boutique brand consulting agency specialized in elevating undifferentiated products to the status of lifestyle brands, unlocking superior margins and repositioning common trademarks in the eyes of the most discerning global consumers with the combination of sociology expertise, trend awareness and the most advanced technology combined.
