Timeless Marketing for Watch Brands In today’s fast-paced world, watches are no longer just timekeeping devices but also a statement of style, class, and luxury. Marketing plays a crucial role in the success of watch brands, as it helps them stand out in a highly competitive market. In this article, we will explore some timeless … Read more
The Art of Sparkle: Marketing of Jewellery Brands From ancient civilizations to modern-day fashion statements, jewellery has long held a place of significance in human culture. As an expression of identity, status, and sentiment, the allure of these precious adornments transcends time and geography. In this article, we explore the diverse categories of jewellery and … Read more
Handmade Products Marketing: Innovation meets artisanal tradition In recent years, there has been a growing trend towards buying handmade products. Consumers are looking for unique, one-of-a-kind items that are made with care and attention to detail. As a result, handmade products marketing has become more important than ever for small businesses and artisans that craft … Read more
Ikono is a boutique brand consulting agency specialized in elevating undifferentiated products to the status of lifestyle brands, unlocking superior margins and repositioning common trademarks in the eyes of the most discerning global consumers with the combination of sociology expertise, trend awareness and the most advanced technology combined.
