The Nutrient Boom: Marketing for Supplements Brands In an era where health and wellness are becoming increasingly important, the supplements market has experienced significant growth. As consumers seek to optimize their well-being, demand for products that offer targeted nutrition and health benefits has soared. As a result, marketing for supplements brands is a crucial aspect … Read more
Marketing for SPA Resorts: Communications in the age of wellness In today’s fast-paced world, the demand for relaxation and self-care has never been higher. The spa and wellness resort market has flourished, thanks to an ever-increasing focus on well-being and stress reduction. As competition heats up, marketing for SPAs has become a crucial aspect of … Read more
Marketing for Fitness Products and home gym In the fast-paced world of health and wellness, marketing for fitness products is a crucial aspect of connecting with consumers and standing out from the competition. The fitness industry is continuously evolving, and companies must adapt their marketing strategies to cater to the ever-changing demands of customers. Whether … Read more
Ikono is a boutique brand consulting agency specialized in elevating undifferentiated products to the status of lifestyle brands, unlocking superior margins and repositioning common trademarks in the eyes of the most discerning global consumers with the combination of sociology expertise, trend awareness and the most advanced technology combined.
