A product is anything you offer to a market, not only strictly tangible, but intangible as well: an idea can be a product, or a political candidate etc: factoring in the consumer psychology in engineering your items is a crucial importance in developing a sustainable competitive advantage.
The essence of strategy is to convince your competitors not to invest in areas of strategic importance to you.
We analysed his publicly available interventions, lectures and speeches in order to decode his vision and contribute to the creator’s ultimate goal: to provide inspiration for future generations.
Ikono is a boutique brand consulting agency specialized in elevating undifferentiated products to the status of lifestyle brands, unlocking superior margins and repositioning common trademarks in the eyes of the most discerning global consumers with the combination of sociology expertise, trend awareness and the most advanced technology combined.
