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Liqueur Marketing for Spirits Brands The liqueur market has been experiencing remarkable market growth in recent years, driven by a myriad of factors, including changing consumer preferences and an evolving industry landscape. With a diverse array of liqueur – from whiskey and vodka to gin and other niche categories – market segmentation has become an … Read more
Marketing for Coffee Products: building a lifestyle brand The coffee industry, a global powerhouse steeped in centuries of tradition, has undergone a dramatic transformation in recent years. With its roots dating back to the 15th century in the Arabian Peninsula, coffee has evolved into a multibillion-dollar industry, captivating the hearts and palates of people worldwide. … Read more
Marketing of self-care products and personal care brands The self-care products market has blossomed into a vibrant industry, sprouting from the seeds of time-honored rituals into a flourishing garden of modern commodities. Historically, self-care was an intimate, homely affair, often using nature’s bounty in the form of herbs, oils, and concoctions. Today, it has transformed … Read more
Marketing for Apparel Brands: Ahead of the game In the vibrant tapestry of the global economy, few sectors radiate as much color and dynamism as the apparel industry. A testament to human creativity and the desire for self-expression, the industry serves as a canvas where art and commerce elegantly intertwine. Historically, the apparel market’s evolution … Read more
Marketing of fashion accessories Fashion accessories, or style adornments, have been integral to the evolution of fashion, symbolizing power and status since the times of ancient civilizations. With the democratization of fashion in the 20th century, brands like Gucci broadened their reach beyond clothing, elevating accessories from functional items to lifestyle products. The Fashion … Read more
Marketing of lamps and Lighting Products: Building a Lifestyle Brand in the Interior Design Industry Lighting products are an essential element of interior design. The right lighting can transform a space and create the perfect atmosphere for any occasion. With the growing interest in interior design and home decor, the lighting industry has witnessed a … Read more
Marketing home decor products and designer brands As the world continues to embrace the importance of design in our daily lives, the demand for stylish and functional home decor items continues to grow. For entrepreneurs who are passionate about design and decor, building a home decor brand can be a fulfilling and profitable venture. One … Read more
Art Marketing: How to make it in the Art World The art world is a competitive landscape, and success hinges on more than just talent. For artists seeking recognition, mastering the art of promotion is just as crucial as refining their creative skills in order to make it in the art world. In this article, … Read more
A product is anything you offer to a market, not only strictly tangible, but intangible as well: an idea can be a product, or a political candidate etc: factoring in the consumer psychology in engineering your items is a crucial importance in developing a sustainable competitive advantage.
The essence of strategy is to convince your competitors not to invest in areas of strategic importance to you.
We analysed his publicly available interventions, lectures and speeches in order to decode his vision and contribute to the creator’s ultimate goal: to provide inspiration for future generations.
Ikono is a boutique brand consulting agency specialized in elevating undifferentiated products to the status of lifestyle brands, unlocking superior margins and repositioning common trademarks in the eyes of the most discerning global consumers with the combination of sociology expertise, trend awareness and the most advanced technology combined.
