Marketing of self-care products and personal care brands The self-care products market has blossomed into a vibrant industry, sprouting from the seeds of time-honored rituals into a flourishing garden of modern commodities. Historically, self-care was an intimate, homely affair, often using nature’s bounty in the form of herbs, oils, and concoctions. Today, it has transformed … Read more
Marketing for Apparel Brands: Ahead of the game In the vibrant tapestry of the global economy, few sectors radiate as much color and dynamism as the apparel industry. A testament to human creativity and the desire for self-expression, the industry serves as a canvas where art and commerce elegantly intertwine. Historically, the apparel market’s evolution … Read more
Marketing of fashion accessories Fashion accessories, or style adornments, have been integral to the evolution of fashion, symbolizing power and status since the times of ancient civilizations. With the democratization of fashion in the 20th century, brands like Gucci broadened their reach beyond clothing, elevating accessories from functional items to lifestyle products. The Fashion … Read more
Ikono is a boutique brand consulting agency specialized in elevating undifferentiated products to the status of lifestyle brands, unlocking superior margins and repositioning common trademarks in the eyes of the most discerning global consumers with the combination of sociology expertise, trend awareness and the most advanced technology combined.
