Marketing of lamps and Lighting Products: Building a Lifestyle Brand in the Interior Design Industry Lighting products are an essential element of interior design. The right lighting can transform a space and create the perfect atmosphere for any occasion. With the growing interest in interior design and home decor, the lighting industry has witnessed a … Read more
Marketing home decor products and designer brands As the world continues to embrace the importance of design in our daily lives, the demand for stylish and functional home decor items continues to grow. For entrepreneurs who are passionate about design and decor, building a home decor brand can be a fulfilling and profitable venture. One … Read more
Art Marketing: How to make it in the Art World The art world is a competitive landscape, and success hinges on more than just talent. For artists seeking recognition, mastering the art of promotion is just as crucial as refining their creative skills in order to make it in the art world. In this article, … Read more
Ikono is a boutique brand consulting agency specialized in elevating undifferentiated products to the status of lifestyle brands, unlocking superior margins and repositioning common trademarks in the eyes of the most discerning global consumers with the combination of sociology expertise, trend awareness and the most advanced technology combined.
